Instagram Growth Campaigns

The Need

While the Facebook Ad platform has a specific function for growing the number of “Likes” your company page has, such a direct ad campaign is currently available for Instagram. This means, in order to grow a loyal and engaging brand following on one of the most engaging and attention-grabbling social platforms around, organic efforts are a must:

  • Daily content posting.
  • Daily high-volume engagement on other profiles.
  • Continual research and expansion into new related hashtags.

While this sounds like a lot of work (and it is), consider this. The value of an organically built following on Instagram still exists, whereas organic engagement with business pages on Facebook is altogether nonexistent.

Brands hoping to engage more than a consistent 0.5% to 1% of their acquired Facebook audience need to boost their content with ad money. This is not true with Instagram, so the investment in building a large and engaged organic following can be incredibly valuable.

The Strategy

The IGB Research team engages with the latest content posted by other related profiles at a high daily volume around similar subject matter targeting:

  • Related hashtags
  • Strategic co-branding partners
  • Allied influencers

This high volume of daily engagement lets others know that your brand’s Instagram account exists. With the right type of engagement, and compelling content your account is looked at and followed by interested parties. Related off-page engagement also sparks on-page engagement and boosts existing content for more exposure through the Instagram algorithm.

The Data

As the credibility of a brand’s account increases, so does overall engagement and exposure thereby sparking an increase in growth rate. All organic growth campaign efforts are highly coordinated with the client and all content creation efforts to ensure that messaging and engagement efforts are in line with each other to ensure the best possible results.

The Results

For brands that have a reason to be on Instagram, this is a very specific type of social media management campaign that should be part of an on-going strategy. Much like Search Engine Optimization, the more that is done for a longer period of time, the more valuable the collective effort are, however understanding that growing a following alone is not a marketing or business strategy in and of itself that will yield results enough to generate sales, but rather a crucial component to increasing brand exposure, credibility, and viability that will help lower conversion costs, and lubricate the overall sales process.

The Need

While the Facebook Ad platform has a specific function for growing the number of “Likes” your company page has, such a direct ad campaign is currently available for Instagram. This means, in order to grow a loyal and engaging brand following on one of the most engaging and attention-grabbling social platforms around, organic efforts are a must:

  • Daily content posting.
  • Daily high-volume engagement on other profiles.
  • Continual research and expansion into new related hashtags.

While this sounds like a lot of work (and it is), consider this. The value of an organically built following on Instagram still exists, whereas organic engagement with business pages on Facebook is altogether nonexistent.

Brands hoping to engage more than a consistent 0.5% to 1% of their acquired Facebook audience need to boost their content with ad money. This is not true with Instagram, so the investment in building a large and engaged organic following can be incredibly valuable.

The Strategy

The IGB Research team engages with the latest content posted by other related profiles at a high daily volume around similar subject matter targeting:

  • Related hashtags
  • Strategic co-branding partners
  • Allied influencers

This high volume of daily engagement lets others know that your brand’s Instagram account exists. With the right type of engagement, and compelling content your account is looked at and followed by interested parties. Related off-page engagement also sparks on-page engagement and boosts existing content for more exposure through the Instagram algorithm.

The Data

As the credibility of a brand’s account increases, so does overall engagement and exposure thereby sparking an increase in growth rate. All organic growth campaign efforts are highly coordinated with the client and all content creation efforts to ensure that messaging and engagement efforts are in line with each other to ensure the best possible results.

The Results

For brands that have a reason to be on Instagram, this is a very specific type of social media management campaign that should be part of an on-going strategy. Much like Search Engine Optimization, the more that is done for a longer period of time, the more valuable the collective effort are, however understanding that growing a following alone is not a marketing or business strategy in and of itself that will yield results enough to generate sales, but rather a crucial component to increasing brand exposure, credibility, and viability that will help lower conversion costs, and lubricate the overall sales process.