We are IGB Research…
A data-driven firm specializing in digital marketing management and consulting services. Our team of seasoned professionals thoroughly analyzes every element of our clients’ online existence in order to coordinate and transform their online presence from the inside out. We equip and support our clients with powerful tools, a bold action plan, and an exponentially increased understanding necessary to dominate their marketplace. Our team can make your organization flourish online!
IGB Research has a wide range of clients, from full service campaign management and execution, to deeply integrated consulting services designed to empower personal and corporate brands to expand reach, influence, and marketshare.
Where the eyes are, there will we be as well…
Marketing, sales, and business development are all based in the same principles of human persuasion. People do what they feel is in their best interest at the time. If we want to persuade a lot of them to take the same action, we need to be where they are. We need to be what they are watching, listening to, and reading. As platforms change, people change where they direct their eyes and ears. Once, it was the newspaper and the phonebook. Then, it became magazines and the television. Today, it is almost exclusively the smart phone.
While devices, apps, and websites change, it is our mission to place our clients in the direction of that gaze. The seasoned digital marketing axiom that “content is king” only holds true if it is placed in the proper throne. After all, what is a king without subjects?
Where art & science meet…
With the reach, visibility, and analysis of online behavior available to us, all we need to do is craft a message that will move those we reach to take action. This is where the IGB Research team truly excels. We work together with you to have your premium audience identify themselves and what they want. From there we work to create refined messaging to drive them to take action. After a few short iterations our unique process helps increase the quality and volume of leads and sales while reducing the cost to acquire them.
Your audience is only human, and even in a digital world they continue to do human things. We work to analyze patterns of behavior to optimally deliver messaging that will persuade your audience to identify themselves, and how they want to be persuaded to take action.
Developing the approach…
There are a lot of ways to reach people with your message and offering to your marketplace. Defining a successful desired outcome is key to achieving it. We work together with your marketing and executive team to bring together a holistic strategy to achieve the best possible outcome, and then to improve on it.